What’s in a name?

In middle school my Mom found a Tommy Hilfiger polo on sale at TJ Maxx. I was crazy excited because if I wore that shirt, then I’d be on the same level as the preppy guy that went to my middle school. I would sport a brand name that meant I had money, even when I didn’t. I wore that Tommy Hilfiger shirt proudly and as TJ Maxx carried more of those shirts, I felt proud to wear more classy shirts.

It seems so stupid looking back to that time period, but it’s just a little glimpse into what we value as people. Everyone of us wears logos and brand names that can be seen by the people around us. For sports fans, we even wear the jersey’s of a person that we’ve never met.

We have varying opinions on the names like Tiger Woods, Brett Favre and Lebron James. We see the brand names Coca-Cola, Pepsi, Kleenex, Doritos and Wendy’s every where in our culture. We can look at all these names and none of them carry the weight or controversy like the name of Jesus. The name of Jesus has the power to inspire. It has the power to bring people to their knees. Most of all, the name of Jesus is the only one that can bring forgiveness.

We’ll always tell all our friends about the movie that blew or minds, but we remain quiet about the one name that can save us from death. We tweet about the crazy awesome food that we had for dinner, but we’re afraid to open our mouth around the friend who thinks Christianity is about “following a list of rules”.

As a 13 year old, I was proud to wear Tommy Hilfiger. It made me feel special, like I was somebody important. As a twenty-something, I better take the time to speak about the name of Jesus to a world that has no cure for pain.

As people we carry brand names into the community in the things we wear, drink and consume. Are we ready to carry the name that can brings eternal life to that same community?

“There is salvation in no one else! God has given no other name under heaven by which we must be saved.” -Acts 4:12

This excerpt was taken from the message, “What’s in a Name?” from May 12, 2011 at Collision Coffee House. Join us every Thursday night starting at 7 p.m. for our weekly Collision Coffee House service.
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    • About the Author
    • avatar
    • Ryan Gutowski
    • Husband, Dad, artist and lover of the hot wing. Ryan and his wife Erin founded Collision in 2008 as a ministry for twentysomethings who felt left behind by the church. You can reach him at ryan@collisioncm.com

One Comment

  1. avatar James Bowen
    Posted May 19, 2011 at 7:49 am | Permalink

    Reminds me of something I saw on TBN long ago. A reporter found that people could name all four of The Beatles along with what instrument they played, yet they couldn’t name The Ten Commandments (Granted, they knew a few, but not all of them). Don’t get me wrong, I love the Fab Four and their musical achievements, but they pale in comparison to the achievements of the Lord.

    As for the brand name thing, I remember when my folks surprised me with a Gibson SG as a graduation present. I was stoked that I now own a guitar used by the likes of Clapton, Townsend, Angus Young, Tony Iommi, etc, but really I think I can use it as an instrument to further exalt His name.

    TL;DR People need to focus as much empathy on the Lord as much as they do well established brand names. Maybe it’s because there’s no flashy advertising like what Coke, Pepsi, McDonald’s, Nike, etc. has, but that’s just my humble thoughts.

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