In middle school my Mom found a Tommy Hilfiger polo on sale at TJ Maxx. I was crazy excited because if I wore that shirt, then I’d be on the same level as the preppy guy that went to my middle school. I would sport a brand name that meant I had money, even when I didn’t. I wore that Tommy Hilfiger shirt proudly and as TJ Maxx carried more of those shirts, I felt proud to wear more classy shirts.
It seems so stupid looking back to that time period, but it’s just a little glimpse into what we value as people. Everyone of us wears logos and brand names that can be seen by the people around us. For sports fans, we even wear the jersey’s of a person that we’ve never met.
We have varying opinions on the names like Tiger Woods, Brett Favre and Lebron James. We see the brand names Coca-Cola, Pepsi, Kleenex, Doritos and Wendy’s every where in our culture. We can look at all these names and none of them carry the weight or controversy like the name of Jesus. The name of Jesus has the power to inspire. It has the power to bring people to their knees. Most of all, the name of Jesus is the only one that can bring forgiveness.
We’ll always tell all our friends about the movie that blew or minds, but we remain quiet about the one name that can save us from death. We tweet about the crazy awesome food that we had for dinner, but we’re afraid to open our mouth around the friend who thinks Christianity is about “following a list of rules”.
As a 13 year old, I was proud to wear Tommy Hilfiger. It made me feel special, like I was somebody important. As a twenty-something, I better take the time to speak about the name of Jesus to a world that has no cure for pain.
As people we carry brand names into the community in the things we wear, drink and consume. Are we ready to carry the name that can brings eternal life to that same community?
“There is salvation in no one else! God has given no other name under heaven by which we must be saved.” -Acts 4:12